The Better Bagel is shipped in an ambient state. To ensure long-lasting freshness, Better Bagels should be stored in the freezer upon receipt. They are good for up to nine months when frozen. Otherwise, they have a shelf life of six days, including shipping time.

Grain-changing technology! BetterBrand products are comprised of innovative, grain-changing starches that contain higher amounts of insoluble fiber, resulting in reduced calories.

These starches average about 0.98 calories/gram (about 3 grams less than the 4-4-9 method suggests), which accounts for the overall reduction that you are seeing.